The secret to bright eyes? A targeted treatment, a good night’s sleep and a trusty swipe or two of our ride-or-die beauty product - concealer.

Your 3-step guide to banishing dark circles and puffy eye bags

It's not only the natural ageing process that causes dark circles and puffy bags to form around our eyes. Lack of sleep, busy schedules and a little too much stress are notorious for taking up residency smack bang in the middle of our faces.  

So whether you’ve recently noticed your eyes are carrying a little excess baggage or you’re downright sick (and tired) of people telling you you look tired, you’re no doubt eager to unlock the secret to bright eyes. First things first -

What causes dark circles and puffy bags? 

The skin around the eyes is extremely delicate - about 30% thinner than the rest of the skin on your face. And as we get older, dark circles appear because the skin loses volume and reveals the blood circulating under the skin. These dark circles can be exacerbated by hormone fluctuations, excessive rubbing or pigment buildup. 

Puffy bags are a result of loss of elasticity and sagging skin when the tissue structures and muscles supporting your eyelids weaken. Temporary puffiness is often caused by allergies such as hay fever, eating too much salt and, you guessed it, lack of sleep.

On that note, when it comes to banishing the bags, it makes sense to start here: 

1. Get more sleep

Easier said than done? Absolutely. Obvious? Of course. But they don’t call it beauty sleep for nothing. When we sleep, our body switches into renewal mode. During this restful period, our bodies detoxify and rejuvenate and our cells regenerate and heal. Without adequate sleep, dark circles and puffy eyes become more prominent as the skin does not have adequate time to reset leading to the the blood vessels below the eye appearing more dilated and fluids settling in the delicate tissue below the eye. 

Create a nighttime routine that facilitates going to bed at a reasonable hour and falling asleep relatively quickly. That might look like switching your phone to do-not-disturb mode at 9 pm, turning off the TV at 10 or reading when you get into bed (as opposed to falling down a pre-sleep-TikTok-rabbit-hole for hours on end). 

2. Invest in an eye serum 

We don’t mean to brag, but there’s a reason our Bio-Active Eye Reset Serum consistently sells out. It’s simple: it works! Our Eye Reset Serum is a fraction of the cost of most eye creams on the market but delivers unrivalled results. The serum instantly transforms, tightens and re-energises the delicate skin around the eyes and dramatically improves the appearance of dark circles and puffy bags. 

We dare you to see for yourself. Use the Eye Reset Serum morning and night for seven days and we promise those dark circles will fade and any sagging skin will appear firm and youthful. 

3. Use a concealer 

Of all the make-up products in our arsenal, concealer is number one on the podium. A brightening concealer effortlessly covers under-eye circles and can make even a brand new parent look like they got their eight hours. Choose an illuminating shade that suits your skin, preferably with warm undertones like peach or orange to counterbalance the blue hue of dark circles.